Management Team

Our people make Valencia Management Group different from other Community Association Management firms in our marketing area. People who are committed to the Community Association Management industry. People who have attained the highest level of professional education in the industry. People who care.

Russell Hoffman, CMCA, AMS, PCAM, Owner Certified California Common Interest Development Manager

A former Board President of his Homeowners Association, Russell formed Valencia Management Group in 1994 along with Leonard McKinley CPA, to provide Community Association Management Services to the Santa Clarita Valley and surrounding areas. Russell is a graduate of California State University Northridge, holding a Bachelor of Science degree in Business Management. Following graduation, he worked as a buyer for major corporations including May Company California, Vons Grocery Company, and Leslie's Swimming Pool Supplies. Russell is active with the Greater Los Angeles Chapter of the Community Associations Institute, having served on the Board of Directors and acted as Co-Chair of the Satellite Programs Committee.

Russell has earned all three of the management certifications from Community Association Institute (CAI), including the top designation of Professional Community Association Manager, and is a certified California Community Interest Development Manager.

Leonard McKinley, CPA, Owner Certified Public Accountant

Leonard has a Bachelor of Science degree in Business Administration; Option Accounting Theory and Practice, graduating from California State University Northridge in 1982. He earned a Certified Public Accountant License in October 1984 and is also a member of the American Institute of Certified Public Accountants. Following graduation, he worked at West Los Angeles accounting firms before starting Valencia Management Group along with Russell in December 1994. His family has lived in the Santa Clarita Valley since 1973, and his wife's family homesteaded the Santa Clarita Valley in 1890.

Scott Moore, CMCA, AMS
Vice President of Operations
Certified California Common Interest Development Manager

Born and raised in Santa Clarita, and married into a 6th generation Santa Clarita family. Scott earned his Bachelor of Science degree in Business Management from California Lutheran University. He spent years working for the City of Santa Clarita Economic Development department and private firms prior to coming on board with Valencia Management Group in 2013. Scott currently holds the CMCA and the AMS certifications and is in pursuit of his PCAM designation.

Steven Hoffman
Vice President of Technology

Steven is responsible for the design and maintenance of our proprietary Community Association Management software which is at the forefront of the efficiency VMG brings to the industry. He holds a Bachelor of Sciences degree in Computer Information Services from California State University, Northridge.

Nicole Peterson, CMCA, AMS, PCAM
Vice President of Organizational Development
Certified California Common Interest Development Manager

A proud native of Southern California, Nicole served with distinction as a military police officer in the United States Air Force. Before joining VMG in 2015 with an extensive background in external and internal customer support, she worked as the Director of Human Resources and Communications at a leading Data Center in Downtown Los Angeles. Nicole earned her Bachelor of Arts in English Language and Literature with a minor in Communications from California State University, Bakersfield and holds CMCA, AMS, and PCAM designations.

James A. Beard, CMCA, AMS, PCAM
Executive Director of Talent Development
Certified California Common Interest Development Manager

James earned a Bachelor of Science degree from Indiana University in 2003. He has been in the Community Association Management industry for the past 14 years, joining VMG in 2013. James holds the Certified Manager of Community Associations (CMCA), Association Management Specialist (AMS), and Professional Community Association Manager (PCAM) designations.

Cinnamon Valdiviezo, CMCA, AMS, PCAM
Director of Talent Development
Certified California Common Interest Development Manager

Cinnamon Valdiviezo began her career in the Community Association Management field as an Assistant Manager in 2013, was promoted to Community Association Manager in 2019, and currently holds the CMCA and AMS designations. Prior to joining the Community Association Management field, she managed a satellite office in the health insurance field for 15 years and worked for an insurance defense attorney.